Richard Shotton The Choice Factory (Paperback)
$ 11.69
Description
Further Details Title: The Choice Factory Condition: New Author: Richard Shotton Publisher: Harriman House Publishing EAN: 9780857196095 Format: Paperback Subtitle: 25 behavioural biases that influence what we buy ISBN-10: 085719609X ISBN: 9780857196095 Release Date: 02/12/2018 Language: English Country/Region of Manufacture: GB Genre: Business & Finance Topic: Society & Culture Item Height: 215mm Item Length: 139mm Description: Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Richard Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential. Item Width: 15mm Item Weight: 356g Release Year: 2018 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.
I've ordered from Rarewaves here in the US and the UK multiple times, and continue to do so. They always seem to have something I can't find anywhere else at all or for a reasonable price. When I purchase used items, they are as described, if not a grade better. Aways a quick turnaround after ordering, every item arrives promptly, professionally packaged. Many orders have free shipping, even for solitary item orders. I never needed a reason to communicate, as I've had no cause. Recommended.
Received item as described and packaged well. Listing indicated shipping was free. Ordered on the 7th but by the 14th noticed it hadn’t been shipped yet. Seller responded quickly saying that during the purchase process that it said it would not be shipped until the 22nd because they use a fulfillment house. I don’t recall seeing anything about delayed shipping during the process or in the listing. While I appreciate the prompt response to my inquiry, other buyers should be aware of delays.
The book was brand still plastic wrapped. Looks exactly like the picture for a reasonable price including shipping. In perfect condition. Shipping was slow and I was worried that I was scammed again. Seller did respond to my message after a day and explained the item would be shipped within a week. The item shipping and tracking was updated by the date they stated. Took about 2 weeks to receive item. I’m usually impressed when item is shipped and received within a week.
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